🍑Free AI audit→Does ChatGPT recommend you?Find out
Healthcare SEO • Clinics, practices & groups
Healthcare SEO services that bring patients to your practice, not your competitors’
Fully managed SEO for clinics, private practices and healthcare groups. We get you ranking on Google and cited in the AI answers patients now trust with their health. YMYL-compliant, HIPAA-aware, no contracts.
Real people, not bots. One-business-day replies. Prefer to write? Send a message or email us.
Healthcare SEO
Why do patients choose your competitor before they’ve called a soul?
Healthcare SEO services exist for one reason: your patients research before they book. They Google the symptom, read a few articles, ask ChatGPT what it means, and decide who to trust long before the phone rings. If your practice is missing from that research, the appointment quietly goes to whoever did show up.
We’re Peachy SEO, a small team that gets clinics, private practices and healthcare groups found on Google and recommended by AI. This page is the honest version: what healthcare SEO actually involves, what it costs, and when it isn’t worth your money yet. (Yes, we’ll get to that part too.)
E-E-A-T
How does Google decide a health website knows its stuff?
Health sits in the category Google calls Your Money or Your Life, and it holds those pages to its highest quality bar. Medical guidance from an anonymous page written by nobody in particular does not clear it. Google wants to know who wrote the content, what they’re qualified to say, and whether real sources back it up.
So we build the signals that prove expertise: named clinician authorship with credentials, medical and organisation schema, citations to primary research, and content a qualified practitioner can review before it goes live. It’s slower than churning out generic blog posts. It’s also the only version that survives a core update.
Why it matters
Medical queries trigger a Google AI Overview 44.1% of the time, the highest rate of any topic and more than double the all-category average, according to Ahrefs’ analysis of 146 million searches reported by Search Engine Land. Weak E-E-A-T doesn’t just cost you a ranking. It keeps you out of the answer the patient actually reads.
What we build in
Named clinician bylines with credentials and a real author page
MedicalOrganization, Physician and FAQ schema markup
Content structured for a qualified practitioner to review before publishing
Citations to primary medical sources, not other blogs
Practice, provider and condition pages that show genuine expertise
About, accreditation and trust pages that stand up to scrutiny
How we keep it clean
Analytics configured to avoid capturing protected health information
Conversion tracking on bookings and calls, not patient identities
Forms and lead capture reviewed for compliant data handling
No remarketing setup that leaks condition or page-level data
Consent-aware and server-side tracking where it belongs
Compliance
Can you run analytics and ads without tripping over HIPAA?
Yes, but not with the default setup most agencies bolt on. A standard analytics or remarketing pixel can quietly send protected health information, the page a patient viewed or the condition they searched, to third parties that were never authorised to receive it. In healthcare, that is a reportable breach, not a clever growth hack.
We set up tracking that measures what’s working without leaking what shouldn’t leave. Conversion data tied to bookings, not to identifiable patients. If a tag can’t be made compliant, it doesn’t go on the site. We’re not your lawyers, but growth that quietly creates legal risk isn’t growth we’re interested in selling you.
Local search
How do patients actually search for care near them?
Rarely by your practice name. Usually by a symptom, a treatment, or “near me” at 11pm. Four things decide whether you’re what they find.
01
The map pack and your Google Business Profile
For “dentist near me” and “[treatment] [city]”, the three-result map pack is the whole game. We manage your Google Business Profile, categories and posts so you’re eligible for it. The organic result underneath is the consolation prize.
02
Location and provider pages that actually differ
One page per clinic and per provider, each with real local detail, not a template with the town name swapped in. Google spots the swap. So do patients, about two seconds after landing.
03
Condition and treatment pages
Patients search the problem before the practitioner. A clear page per condition, covering what it is, what you do about it and what to expect, catches them at the research stage and answers the question completely.
04
Reviews, because patients read them first
72% of patients read online reviews when choosing a new provider, per a 2024 patient survey reported by TechTarget. Reviews feed both your map ranking and the patient’s decision, so we build them into the process rather than hoping they turn up.
AI search
Is an AI answer deciding before the patient reaches you?
Increasingly, yes. On health queries, Google now writes the answer at the top of the page, and the patient often never scrolls to your site at all.
44.1%
of medical queries trigger a Google AI Overview, the highest of any topic
Ranking first is no longer the finish line. If the AI Overview answers the patient’s question using someone else’s content, your number-one spot is invisible to them. We structure your pages so the answer engines quote you, not the clinic down the road, using definition-led passages, clear statistics and the schema AI crawlers read.
US small and mid-sized businesses spend $1,000 to $2,500 a month on SEO on average, according to Backlinko’s 2025 pricing survey. Peachy is a flat £300, £600 or £900 a month, the same figure for everyone. That is the number most agencies make you fill in a form to see, and if an agency won’t publish its prices, the price tends to change based on what they think you’ll pay.
Plan
Monthly price
Best for
The Seed
£300 / $300
A single-location practice stepping into SEO and AI visibility
The Blossom
£600 / $600
Competitive local markets or a multi-provider practice
The Harvest
£900 / $900
Groups and multi-location clinics going for regional reach
Same number whichever symbol you see, £ for UK visitors and $ for everyone else. Every plan is month-to-month with no setup fee, and the price is the same figure in either currency by design.
In every plan
What’s in every healthcare plan
Every tier gets the full service. The plan you pick changes the volume, keywords, content and links, not the quality of the work.
Content & authority
Content that earns trust
Articles written by real people, ready for clinician review
Condition and treatment pages structured for patients
Medical and organisation schema markup
Plain-English content that still ranks
Unlimited revisions until it reads right
Technical & local
Technical and local foundations
Full technical SEO audit in month one
Core Web Vitals and on-page fixes
Google Business Profile management
Location and provider page architecture
HIPAA-aware analytics configuration
AI & reporting
AI visibility and honest reporting
AI prompt tracking across ChatGPT, Gemini, Perplexity and AI Overviews
Content structured for AI citation
Backlinks earned through genuine outreach
A monthly report tied to bookings and calls
A named human who answers your questions
Pricing
Peachy pricing. No nasties 🍑
The plan sets the volume of keywords, content and backlinks. Every plan gets the full service. See SEO and PPC side by side on our full pricing page, or read how the SEO & AI search service works end to end.
Month-to-month
Cancel anytime
AI search optimisation included
🌱
The Seed
For local and niche businesses getting started.
$300/month
Best for local businesses just stepping into SEO and AI visibility.
AI prompt tracking (ChatGPT, Gemini, Perplexity, Google AI Overviews)
A note on backlinks: We earn backlinks through genuine outreach: no paid links, no link farms. Because we don't buy them, exact quantities can vary and links typically start coming through in months 2 to 3. Every link earned is one that lasts.
FAQ
Have questions? We've got answers.
The questions practices actually ask before signing up. For the deep dive, the Service Documentation has the rest.
Healthcare SEO covers everything that gets your practice found and trusted: clinician-reviewable content, condition and treatment pages, technical fixes, Google Business Profile management, medical schema, backlinks earned through outreach, and AI search optimisation. At Peachy it is one managed service from £300 a month, with no contract.
Most practices see ranking movement in 3 to 6 months and meaningful traffic growth in the same window. AI search visibility often shows up faster, usually 4 to 8 weeks as optimised content gets indexed. Anyone promising page one next week is selling something that will not last.
Health is Your Money or Your Life content, so Google holds it to its highest quality standard. It wants named, qualified authors, real credentials, medical schema and citations to primary sources. Weak expertise signals get filtered on core updates and kept out of AI Overviews, which is why we build authorship and review into every page. It is the same work that gets a brand cited in AI responses.
Yes, on the searches that actually bring you patients. You will not outrank a hospital for broad terms, but local and condition-specific searches, like "[treatment] [town]" or "dentist near me", are won on relevance, reviews and a well-run Google Business Profile, not brand size. That is where a focused practice beats a chain.
Often it is not, and most practices do not know. Standard analytics and remarketing pixels can send protected health information to third parties without consent. We configure tracking to measure bookings and calls without capturing patient identities, and drop any tag that cannot be made compliant. We cannot give you legal sign-off, but we will not set up anything we would flag as a risk.
We write it, with real people, and structure it for a clinician to review before it publishes. Fully automated AI content does not get cited by AI, because answer engines reward demonstrated expertise and original sources that bulk-generated text does not have. We use tools to work faster, not to replace the expertise health content needs.
US small and mid-sized businesses spend $1,000 to $2,500 a month on SEO on average, per Backlinko's 2025 survey. Peachy is a flat £300, £600 or £900 a month, the same number for everyone, month-to-month, with no setup fee. The plan sets the volume of keywords, content and backlinks, and every plan gets the full service.