We optimise your campaigns every week. This includes:

• Reviewing and updating ad headlines and descriptions
• Adjusting target keywords and bids
• Adding negative keywords to reduce wasted spend
• Checking conversion tracking
• Monitoring for unusual activity or ad fraud
• Reviewing change history logs

You can verify our work at any time in the Change History section of your Google Ads account (ads.google.com/aw/changehistory). It updates daily and shows every change made to your account.